Our journey begins in 2017 with the idea of creating something unique and unique, handcrafted and tailored at the same time, where the small differences between the garments are not to be considered defects but aspects that make each garment unique;
The brand has very distinctive features that easily recall the time it draws its inspiration but at the same time wants to combine a unique, modern and metropolitan concept to satisfy and stimulate the attention of a customer attentive to the attention to detail that focuses on materials exclusive and sought-after ones that can astonish the first contact.
Waves wants to describe with the term "Luxury Sportswear" a collection that combines the Heritage Californian taste with a modern and iconic design, easily identifiable thanks to its distinctive features but above all that it can make its garments a message to be worn in every time of the day. The image of the brand is widespread almost without age, making it iconic a timeless classic world and stimulating the most subtle palates attentive to the latest trends.
Our logo resumes the thought that created this brand, made up of unique, unique colors and traits that surround the origin of this lifestyle, blue in its shades represents the colors of the ocean from the Surfriders point of view the right wave to ride and see at its horizon the hottest colors up to the red of LA's "Sunset", styled in an iconic wave from the name to the brand itself. To enhance this image the brand uses all its colors and beyond to express its collections with the use of colored bands crafted on the garments that make them iconic and easily recognizable.
The materials used originate from the essence of combining comfort with design, our garments use particular fibers that can be easily recognized to the touch for the immediate feeling they are able to offer, in some cases Waves prefers to use materials organic in the hope of securing a better world for everyone.
The philosophy of this brand does not want to be limited by its surfriders' inspiration, ours is a very wide and unlimited world, Waves wants to embrace all its opportunities thanks to its iconographic image and colors derived from an era full of inspiration to fully exploit, whether it be sea or mountain, car or motorcycle this brand wants to be a source of inspiration and at the same time satisfy the needs of those who want to get involved in this lifestyle.
